Life is a journey. And wherever we are in life, we all want to look back and smile. To know that it’s been an amazing ride so far and you want to keep going. Today’s travelers treat their experiences as being part of that journey. That’s because they don’t just travel to escape or relax. They travel to learn, touch, feel, hear, smell, and taste new things. Things that add to their mind, body, and soul. That’s what happens when you experience Hawaii. You leave as a better ‘you’ because these islands doesn’t just give travelers a vacation. It’s gives them a part of life. A part of themselves they never knew. And when they look back in their life’s journey, they will see Hawaii sitting alongside their other accomplishments. This campaign is about adding a ‘Hawaii Experience’ to that resume we call life.